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Posts Tagged ‘social analytics’

Framework: The Social Media ROI Pyramid

The ROI Pyramid: Provide the right type of data to the right folks

 

Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. By Jeremiah Owyang

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Matrix: Brand Monitoring, Social Analytics, Social Insights

Social CRM Use Cases: Overlay of Insights Use Cases (Orange) which yield to predictive experience use cases (Green)

Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening. By Jeremiah Owyang

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