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Matrix: Brand Monitoring, Social Analytics, Social Insights

Social CRM Use Cases: Overlay of Insights Use Cases (Orange) which yield to predictive experience use cases (Green)

Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening. By Jeremiah Owyang

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